Toronto Social Media Advice: The Consequences of Not Having Social Media Training

Toronto Social Media Advice: The Consequences of Not Having Social Media Training

The social media force is likened to a wave that literally breaks any barrier. According to a research that polled 111 executives from a variety of firms including small and medium enterprises (SMEs), 71% of them expressed fear of social media risks. 36% of those sampled indicated having received social media training.

This research brought to the fore the need for social media training across the board. The inherent risks of social media incompetency are very high compared to the perceived investment that needs to be made in training social media professionals.

Companies stand to lose in a major way if their teams don’t have the appropriate training that can make them stand out in the execution of social media strategies.

The Threat of Competition

Many businesses have adopted the use of social media in their functions. Some of them have excellent social integration strategies that give them a head start in the market compared to their competition. If you are to stand out in such a market relative to your competitors, you need to move beyond the ordinary and incorporate a thorough social media formulation and execution plan. Lack of training will therefore put you at a disadvantaged point and you will not be able to compete effectively on the social media front.

Ineffective Marketing Strategies

Marketing in the contemporary world has encompassed the concept of social media. For you as a company to register success in the formulation of market strategies, you need a thorough grounding as far as social media usage is concerned. Many companies have employed superficial approaches to social media thereby making their social strategies more of guesswork structures than well founded plans. This reduces the effectiveness of marketing strategies both on the social media platforms and the other fronts as well.


Inaccurate measurement of ROI

Return on investment (ROI) is a very useful metric when it comes to measurement of the worth of investments the company has made. To enable you in calculating the ROI, you need well designed social media goals. The formulation of social media goals needs adequate training. Without a thorough orientation in matters of social media and goal setting, you are likely to come up with objectives that may not be achievable and measurable. This will affect to a greater extent the measurement of the ROI hence keeping the company in the dark concerning the performance of their social media investments.

Underutilization of Assets

According to a research from Capgermini and MIT, social media has the potential of increasing output per asset. Digitally savvy employees have the potential of increasing the bottom line of the company as compared to their counterparts. Digital intensity including social media can help a company derive more revenue from their tangible assets. At the turn of the 21st century, many companies started becoming more conscious on their physical and non-physical assets and their productivity. Lack of social media training therefore will lessen the revenue, profit margins and ultimately affect the market valuation of companies.

Social media training therefore needs to be given a priority. Superficial knowledge of social media and how it operates cannot guarantee you success in your operations. You need to invest in training, acquisition of the necessary social media tools and an enabling environment for you to thrive.


Effective Toronto Social Media Marketing Practices

Effective Toronto Social Media Marketing Practices:

Tips for Doing Social Media Marketing In 2014 Correctly

Social media marketing is arguably the buzz word in today’s marketing lingo.  Every marketer is trying to leverage the power of social marketing to catapult his brand to greater heights. While 2013 was an excellent year for most business people especially those who embraced the power of the social networks to reach out to their target markets, 2014 is bound to avail fresh opportunities for everyone who is willing to roll their sleeves and sink knee-deep into social marketing.


Below are 5 tips that will help you get the right social marketing footing in 2014.

Create Great Content and Share It Across

The year 2014 is poised to be content driven. Online traffic is hungry and yearning for unique and relevant content. You need to customize the content on your social media sites so as to fit the liking of the targeted audience. In addition, your content should be updated regularly and in a predictable pattern. Never start a content writing schedule that you cannot sustain. Let your audience know that they can trust and rely on you. You also need to share your content across the various social platforms and let them resonate with a similar theme.

Leverage on Engagements

If you have been rather quiet and less active in social media, it is a time you woke up and smell the coffee. Your audience needs to be engaged at every point in your social networks. This is the only way they will know that you are serious and are concerned about their welfare. Send them personalized messages, try and answer their queries, retweet and like their updates. Make them feel like part of your family, they love it this way.

Go Mobile!

A great number of your audience and target markets are using their mobile devices to access social sites and web pages. This number is set to increase drastically in 2014. Post content that is mobile friendly because if you do not, it can cost you big time. Always have the end user in mind when updating your social networks. Remember they are still the bosses. Your blog sites need to be responsive so as to be accessed through Smartphones and tablets.

Test and Measure Your Social Campaigns

Just like with any project, you need to measure the effectiveness of the various social media campaigns that you are running across the different platforms. This will give you a clear picture on what to pursue and what to abandon. Never stick with an ineffective campaign because it can ruin your reputation, waste your money and dent your social proof.

Learn from the success stories

To build a successful social media presence, you need to know the ropes. Some of the practices and procedures are obvious while some need either training or just observing what others are doing. Learn from the winners. See what it is that is working for them and pick up the bits that are applicable to your scenario and business model. Nobody is a know-it-all, each one of us needs every one of us and every one of us needs each one of us.

These tips should shape up your social media management strategy for 2014 and give you a heads up in the wild world of social networking and marketing.


SEO Services Toronto – Tips You need to know

SEO Services Toronto – Tips You need to know

The internet has revolutionized the modalities in which business is done. The brick and mortar models that once ruled the business scene are slowly paving way for huge online stores. In light of this changing business landscape, our company has been at the forefront in developing the best Search Engine Optimization products that will ensure visibility and competitiveness for our clients. Most of our solutions are technology oriented and are geared towards improving the quality of products and services being offered by our customers.


Why Choose Us

In the larger Toronto area, we have made a name not only for ourselves but also the clients whose interests we represent.

Affordable Services

One of the reasons why we rank high on our clients’ profiles is because of the competitive pricing of our services. Our service rates are benchmarked against both local and global standard rates. We put the needs of our clients first and we ensure that they are satisfied by the outcome before invoicing them.

Customized solutions

We know the challenges that our clients face in the marketplace. The globalization of the economy has brought new hurdles that businesses must overcome. In the same vein, we have developed our products to cater for these unique needs hence giving our esteemed clients the upper hand compared to competition.

A proven track record

Success leaves trails and so do we. Looking back at the clients that we have worked with, there is a clear distinction in their unique selling points (USPs). Many of these clients have repeatedly hired our services while some have given us permanent slots in their marketing initiatives.

Skilled and Experienced Professionals

In carrying out our services, we have given much priority to our human capital. The role they play in service delivery has necessitated us to equip them with industry relevant skills making them valuable to our clients. We have a rigorous hiring and retraining process aimed at bringing our professionals to the standard and expectations of our clients.

Responsive Customer Support

Our helpdesk is active 24/7 and our prospects are free to lodge requests with us. We guarantee you immediate and meaningful response. Our customer support team is well versed with the entire operations and will respond to you appropriately depending on your query.


Our Services

We offer a variety of services that are aimed at bringing value to our clients in improving both their products and business processes. Below are the services that we offer:

Search Engine Optimization

Search Engines have defined the way in which people search for products and services on the web. The biggest problem that businesses find themselves in, relates to how they rank on these search engine results pages. Our company has mapped the needs and requirements of businesses as a far as search engine optimization is concerned and we have developed strategies that will ensure them of favorable ranking on the various search engine pages.

We specialize in all search engine optimization and marketing levels. We guarantee a decent Return on Investment (ROI) that is worth the money our clients have put into our SEO solutions. Our focus is on both the ranking aspect and the revenue generation dimension.

Social Media Marketing

The prevalence of social media in business has brought in a new dimension which impacts on the way business and more so marketing is carried out. Our social media management experts have the experience needed to build brand awareness while at the same time creating new customer relationships. We leverage our services on networks such as Facebook, LinkedIn, Twitter, Google Plus, Pinterest, Digg, Reddit and many others.

We create content that is relevant, informative and engaging for our clients. The management of our client accounts is done in a professional manner responding to each and every query that customers lodge through these accounts. We create customized landing pages, run sponsored campaigns and help our clients to align their social media campaign with their overall marketing strategy.

Reputation Management

The internet has given businesses an amazing platform through which they can connect with potential customers leading to the execution of business deals. While this is true, there is also the other side where the same platform has been used by malicious agents and disgruntled customers to spread lies and unfounded allegations about your business. Unfortunately, search engines have no verification mechanisms that can be used to confirm the correctness of such information. When they go viral, such rumors can destroy your business and soil your reputation.

Our reputation management solution is designed to protect your image so that you can control the information flow through the different online channels.  Our strategy includes monitoring, analysis and reporting of any negative and disparaging remarks targeted at your business. We also discuss with our clients on the best possible plans of action that will nullify these comments and restore their reputation. We specialize in turning negative comments into stepping stones that will make our clients shine.


Social Media Toronto – 10 Questions You Need to Ask a Consulting Firm

10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm

According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Toronto Social Media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. Business, individuals and even governmental institutions are all looking to hire experts to help them in their social media functions.



The question however remains, “what do you ask when seeking to hire social media consultants?” Well, there are many professionals out there and they do not come in black and white as many would imagine. You need to interrogate them and establish various aspects that will make them fit for the task ahead. Below are some of the questions that you need to ask:

How well do you understand my business environment?

Competent consultants need to demonstrate a thorough understanding of your marketing niche. The reason behind this is that different markets have different approaches as far as social media is concerned. You can ask if he has any articles, blogs or researches done on your industry to demonstrate his competency.

Which clients do you serve?

Knowing the list of current and past clients can help you in drawing a conclusion about their general social media workmanship. You can sample the clients at random and ask them about their experience working with the consulting firm. This should give you an idea of what to expect.

What is your degree of connections with the influencers in my industry?

Influencers generally help in giving a product or service publicity. By looking at the followership on twitter or LinkedIn connections, you should be able to find out how connected the consultants are in the industry. You can also check their Facebook profiles and scrutinize their likes.

How successful are you in your personal and professional networks?

There is a common Latin truism that says, “nemo dat quod non habit” which means you can only give what you have. The consultant needs to provide verifiable evidence of his own personal success in his networks and how often he updates them. If the firm cannot do it on its own networks, it would probably fail on yours too.

Do you have past work that I can look at?

Success leaves identifiable marks and trails. The same case applies to social media consultancy. Looking at links to previous work, analyzing the portfolios provided and studying the social media campaigns that the firm has successfully carried out should give you a clear picture of their industry experience.

What type of social media are you a specialist in?

Social media is a wide discipline with lots of platforms. You need to ask the consultant firm the kind of platforms that they specialize in so that you get the perfect fit. If you need to build professional business networks, the best consultant would be one whose specialization is in LinkedIn.

How do you measure your return on investment?

Return on investment (ROI) is a very crucial parameter in social media performance measurement. The kind of tools and techniques that a client uses to measure social media performance will inform you about their competence and skill base. They need to focus on more insightful metrics such as conversion rates other than leveraging on followers and fans.

What is your approach to solving a social media crisis?

You need to know how the firm will handle a crisis. Social media crisis do occur and how a firm responds is very important. It can either avert a crisis or reduce the damages likely to occur. The consultant you hire should be well versed in such areas.

Can you give a demonstration of the campaigns you will run for me?

A genuine consultant who is up to the task should be able to demonstrate some of the campaigns and strategies that he will develop for your business. The firm should also clearly show how those campaigns will be instrumental in getting the desired results.

How is your payment method?

Different consultants have different payment terms. Some may request for a retainer while others charge you for the project done in terms of hours. This is very important to establish so that you get things clear from the onset.

These questions may not completely bring into the open every issue but will go a long way into ensuring that you get the right consultant for your task.